McDONALD'S: CANADA MONOPOLY
You know that little Monopoly game that rolls into McDonald's every so often and somehow manages to get you buying large fries every day for weeks? Turns out, it's pretty popular other places too. Canada especially.
In 2019, we got to make one of the biggest promotions in the world even bigger with an upgraded digital experience, packaging, and social engagements.
PACKAGING
Over 20 unique pieces of packaging, written in two languages, and seen by millions of hungry Canadian McDonald's fans—facile, non?
Lead Copywriter
DIGITAL EXPERIENCE
For 2019, we completely overhauled the digital experience for Canada Monopoly players. New streamlined design, new voice, and a much smoother ride for everyone eager to pass go.
Lead Copywriter
SOCIAL ENGAGEMENT
What? A prize promotion inside a prize promotion?! Crazy as it sounds, we did it. Twice. All to bring our Monopoly-loving customers more excitement than ever before. Truly, Christopher Nolan would've been proud.
