UNCHAIN
Modern-Day Slavery is a global problem—affecting men, women, and children in every corner of the world. Working with the Grace Farms Foundation, the United Nations, and a team of talented creatives, we created the Unchain campaign to answer that problem.
Unchain was built to be an international movement, with the goals of enlightening people to the problem at hand, and inspiring them to act. But where other campaigns before us have tried to rouse the masses with dark, angry messaging, Unchain strives to focus on the hope of survivors, the progress we've made, and the bright, attainable future of a world without slavery.
From the initial stages of concepting, to pitching, to building the brand, and now into preparation for our 2019 global launch, I had the honor of being a core member of the creative team responsible for bringing Unchain to life.
UNCHAIN LAUNCH VIDEO
It's easy to ignore numbers on a screen. That's why it was important that our first ever video for Unchain not just address the immensity of our problem, but communicate it in a way that made people stop, listen, and feel something.
Copywriter/Conceptor
UNCHAIN WEBSITE
We knew Unchain.org would likely be the first time people and businesses would see our campaign, so we worked hard to make sure every part of it worked hard for us. We let people know who we are, what we're fighting for, and told them how they could help—and we did it all with the hopeful and empowering voice our campaign was built on.
Copywriter/Conceptor
UNCHAIN BRAND BOOK
Part brand standards and part manifesto, the brand book for Unchain was written to provide partners with the guidance they need to stay true to the campaign, and to captivate and inspire everyone who reads it. (click cover below to open)
Copywriter/Researcher
